AEO, GEO and AI search guidance filed under “SEO” — practical strategy for getting found, trusted and cited by AI answer engines.
Search behaviour is shifting! People are now discovering brands, services and products in the form of synthesised answers by LLMs. In the same manner, Google has introduced AI Overview at the top of its search results. AEO for B2B SaaS is the process of optimizing SaaS websites, content, entities, and brand signals so AI search […]
AEO and GEO success isn’t measured with rankings or clicks – it’s measured with AI Share of Voice (your brand’s mentions divided by total brand mentions across a fixed set of prompts), citation rate, and downstream business impact like AI referral traffic and assisted conversions. You calculate AI Share of Voice by running a consistent […]
Search behaviour in 2026 looks nothing like the “ten blue links” era. Over 800 million people use ChatGPT every week and Google’s Gemini app has over 750 million monthly users. Google’s AI Overviews (and the related AI Mode) already appear on 16 % of all searches. Instead of scanning a list of links, users increasingly ask questions in AI‑powered […]
The way people discover information online has shifted dramatically since the introduction of generative AI. Rather than entering a few keywords and wading through ten blue links, users increasingly ask full questions and expect a direct response. Large language models (LLMs) such as ChatGPT, Google’s AI Overviews and AI Mode, Perplexity and other answer engines […]
In the age of AI answers, “ranking” is only half the job – your content has to be extractable, citable, and consistently understood. If you already know SEO fundamentals, you’ve probably felt the shift: the SERP is no longer just ten blue links. Users increasingly encounter AI-generated summaries and conversational answers that address their queries […]
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