AEO, GEO and AI search guidance filed under “AI SEO” — practical strategy for getting found, trusted and cited by AI answer engines.
For twenty years, “getting found online” meant one thing: rank on page one of Google, earn the click, convert the visitor. That funnel still exists. But a second, parallel funnel has opened up next to it, and it works on completely different rules. Today, a growing share of your audience never touches a results page […]
Your blog ranks. Your traffic looks healthy. Google Search Console shows impressions climbing every month. And yet, when you type your own target question into ChatGPT or Google AI Overviews, your brand is nowhere in the answer. A competitor you’ve outranked for years shows up instead – sometimes citing worse content than yours. This isn’t […]
Product-Led Growth (PLG) is a go-to-market strategy where the product itself is the primary engine for acquiring, activating, and expanding customers. In a PLG model, end users discover and experience the product first, and only then, if needed, do sales or marketing teams step in. PLG is “an end-user focused growth model that relies on the product itself as […]
Search behaviour in 2026 looks nothing like the “ten blue links” era. Over 800 million people use ChatGPT every week and Google’s Gemini app has over 750 million monthly users. Google’s AI Overviews (and the related AI Mode) already appear on 16 % of all searches. Instead of scanning a list of links, users increasingly ask questions in AI‑powered […]
The way people discover information online has shifted dramatically since the introduction of generative AI. Rather than entering a few keywords and wading through ten blue links, users increasingly ask full questions and expect a direct response. Large language models (LLMs) such as ChatGPT, Google’s AI Overviews and AI Mode, Perplexity and other answer engines […]
In the age of AI answers, “ranking” is only half the job – your content has to be extractable, citable, and consistently understood. If you already know SEO fundamentals, you’ve probably felt the shift: the SERP is no longer just ten blue links. Users increasingly encounter AI-generated summaries and conversational answers that address their queries […]
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