AEO, GEO and AI search guidance filed under “AI SEO” — practical strategy for getting found, trusted and cited by AI answer engines.
Getting cited by AI means ChatGPT, Gemini, Claude, Perplexity, or Google AI Overviews name your page as a source – either by linking to it directly (a citation) or by naming your brand inside the generated answer (a mention). You earn it by being the clearest, best-evidenced, most independently corroborated source on a question – […]
Key Takeaways The difference between AEO and SEO comes down to where you want to be found. Search engine optimization (SEO) gets your pages ranked in traditional search results so people click through to your site. Answer engine optimization (AEO) gets your brand mentioned and cited inside AI-generated answers – on ChatGPT, Gemini, Claude, Perplexity, […]
Topical authority is the degree to which search engines and AI systems recognize your brand as a trusted expert on a specific subject. In classic SEO, it helped you rank. In AI search, it decides something bigger: whether ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews name your brand when buyers ask questions in your […]
AI-powered search is rapidly changing how people find information. Today, when users ask ChatGPT, Google’s AI Overviews, or Perplexity a question, those systems often cite the exact sources they use. In other words, instead of a list of blue links, your content can become the answer itself. These AI citations are now a primary measure of visibility in Answer […]
Backlinks and AI citations are two different games. Backlinks help you rank in Google’s blue links. AI citations get your brand named and quoted inside AI answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews. A strong backlink profile does not guarantee AI citations, and neither one replaces the other. To stay visible in 2026, […]
Google AI Overviews are AI-generated answers that appear at the top of Google search results for some queries. The AI Overview section is designed to answer complex questions instantly. Instead of showing only a list of blue links, Google uses AI to understand your query, collect useful information from different web pages, and create a […]
Almost every marketing team is experimenting with AI right now. Some use ChatGPT for blog writing. Others automate keyword research. Some generate social posts, landing pages, or ad copy at a pace that would have seemed impossible three years ago. The problem isn’t a lack of AI adoption. It’s that most teams are adding AI […]
Search is changing, and so is user behaviour. People are reading direct answers in the form of AI overviews and answers from LLMs. These answers include direct answers to the query and citations to related resources, products, and services from the web. AI Overviews appear in roughly half of Google searches, and more than 700 […]
Search behaviour is shifting! People are now discovering brands, services and products in the form of synthesised answers by LLMs. In the same manner, Google has introduced AI Overview at the top of its search results. AEO for B2B SaaS is the process of optimizing SaaS websites, content, entities, and brand signals so AI search […]
AEO and GEO success isn’t measured with rankings or clicks – it’s measured with AI Share of Voice (your brand’s mentions divided by total brand mentions across a fixed set of prompts), citation rate, and downstream business impact like AI referral traffic and assisted conversions. You calculate AI Share of Voice by running a consistent […]
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