AEO, GEO and AI search guidance filed under “AI SEO” — practical strategy for getting found, trusted and cited by AI answer engines.
Google AI Overviews are AI-generated answers that appear at the top of Google search results for some queries. The AI Overview section is designed to answer complex questions instantly. Instead of showing only a list of blue links, Google uses AI to understand your query, collect useful information from different web pages, and create a […]
Almost every marketing team is experimenting with AI right now. Some use ChatGPT for blog writing. Others automate keyword research. Some generate social posts, landing pages, or ad copy at a pace that would have seemed impossible three years ago. The problem isn’t a lack of AI adoption. It’s that most teams are adding AI […]
Search is changing, and so is user behaviour. People are reading direct answers in the form of AI overviews and answers from LLMs. These answers include direct answers to the query and citations to related resources, products, and services from the web. AI Overviews appear in roughly half of Google searches, and more than 700 […]
Search behaviour is shifting! People are now discovering brands, services and products in the form of synthesised answers by LLMs. In the same manner, Google has introduced AI Overview at the top of its search results. AEO for B2B SaaS is the process of optimizing SaaS websites, content, entities, and brand signals so AI search […]
AEO and GEO success isn’t measured with rankings or clicks – it’s measured with AI Share of Voice (your brand’s mentions divided by total brand mentions across a fixed set of prompts), citation rate, and downstream business impact like AI referral traffic and assisted conversions. You calculate AI Share of Voice by running a consistent […]
For twenty years, “getting found online” meant one thing: rank on page one of Google, earn the click, convert the visitor. That funnel still exists. But a second, parallel funnel has opened up next to it, and it works on completely different rules. Today, a growing share of your audience never touches a results page […]
Your blog ranks. Your traffic looks healthy. Google Search Console shows impressions climbing every month. And yet, when you type your own target question into ChatGPT or Google AI Overviews, your brand is nowhere in the answer. A competitor you’ve outranked for years shows up instead – sometimes citing worse content than yours. This isn’t […]
Product-Led Growth (PLG) is a go-to-market strategy where the product itself is the primary engine for acquiring, activating, and expanding customers. In a PLG model, end users discover and experience the product first, and only then, if needed, do sales or marketing teams step in. PLG is “an end-user focused growth model that relies on the product itself as […]
Search behaviour in 2026 looks nothing like the “ten blue links” era. Over 800 million people use ChatGPT every week and Google’s Gemini app has over 750 million monthly users. Google’s AI Overviews (and the related AI Mode) already appear on 16 % of all searches. Instead of scanning a list of links, users increasingly ask questions in AI‑powered […]
The way people discover information online has shifted dramatically since the introduction of generative AI. Rather than entering a few keywords and wading through ten blue links, users increasingly ask full questions and expect a direct response. Large language models (LLMs) such as ChatGPT, Google’s AI Overviews and AI Mode, Perplexity and other answer engines […]
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