AEO, GEO and AI search guidance filed under “Growth” — practical strategy for getting found, trusted and cited by AI answer engines.
Search is changing, and so is user behaviour. People are reading direct answers in the form of AI overviews and answers from LLMs. These answers include direct answers to the query and citations to related resources, products, and services from the web. AI Overviews appear in roughly half of Google searches, and more than 700 […]
AEO and GEO success isn’t measured with rankings or clicks – it’s measured with AI Share of Voice (your brand’s mentions divided by total brand mentions across a fixed set of prompts), citation rate, and downstream business impact like AI referral traffic and assisted conversions. You calculate AI Share of Voice by running a consistent […]
For twenty years, “getting found online” meant one thing: rank on page one of Google, earn the click, convert the visitor. That funnel still exists. But a second, parallel funnel has opened up next to it, and it works on completely different rules. Today, a growing share of your audience never touches a results page […]
Product-Led Growth (PLG) is a go-to-market strategy where the product itself is the primary engine for acquiring, activating, and expanding customers. In a PLG model, end users discover and experience the product first, and only then, if needed, do sales or marketing teams step in. PLG is “an end-user focused growth model that relies on the product itself as […]
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